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Andraz from Zemanta here.

Thank you for pointing it out! We need to update our privacy policy to include all forms of email. Basically we are throwing away all the text of the email messages as soon as we send the response back.

Other parts of the data we are retaining are used for improvement of the service, analytics and similar. We’re not holding on to any information about messages themselves – we don’t keep their content. Also to note – when using Zemanta for email (no matter which type of deployment) the data travels exclusively via HTTPS to Zemanta’s servers.

Nonetheless, Peter, your point in general holds, moving to cloud-based processing of our data, there are a lot more potential dangerous scenarios. At Zemanta we are trying hard to do the right thing.

Andraz Tori, CTO and cofounder at Zemanta

“You understand that Zemanta ltd. can retain a copy of the submited content. Copy will not be retained only in the case when Zemanta Browser Extension submits the content of e-mail message from the mail composer view. Zemanta can without exception retain a copy of the metadata and content enhancements submitted by you or that generated by the Zemanta service. By submitting content to or generating metadata, content and content enhancements through the Zemanta service, you grant Zemanta ltd. a non-exclusive perpetual, sublicensable, royalty-free license to that metadata. From a privacy standpoint, Zemanta ltd. use of this metadata and content enhancements is governed by the terms of the Zemanta ltd. and Zemanta Privacy Statements.”