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	<title>Comments on: Slides from Add-on-Con</title>
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	<link>http://brian.kingsonline.net/talk/2008/12/slides-from-add-on-con/</link>
	<description>Tidbits from Brian King&#039;s life</description>
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		<title>By: Michael Martello</title>
		<link>http://brian.kingsonline.net/talk/2008/12/slides-from-add-on-con/comment-page-1/#comment-180347</link>
		<dc:creator>Michael Martello</dc:creator>
		<pubDate>Mon, 15 Dec 2008 22:19:37 +0000</pubDate>
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		<description>Hi Brian,

I work for www.truste.com and attended your session at the AddonCon Thursday. Not sure if you are familiar with TRUSTe? However, I work in The Trusted Download Program. TDP is a certification program for downloadable software, which demonstrates informed consumer choice, doesn&#039;t exhibit surreptitious activities, and is distributed in a responsible manner. A seal at the point of download reassures consumers and a whitelist elevates certified software for advertisers and distributors.

We are talking to Mozilla about partnering in the &quot;review&quot; process but I dont know where that discussion is at the moment. We did meet with them at the show.

If you know of any companies that may benefit from our seal, whitelist and disclosure help--- send them my way!


http://www.truste.org/trusteddownload.php 

Cheers, Mike

Michael Martello
Sales
TRUSTe
55 2nd St
San Francisco, Ca 94105

415.520.3435 
michaelm@truste.com</description>
		<content:encoded><![CDATA[<p>Hi Brian,</p>
<p>I work for <a href="http://www.truste.com" rel="nofollow">http://www.truste.com</a> and attended your session at the AddonCon Thursday. Not sure if you are familiar with TRUSTe? However, I work in The Trusted Download Program. TDP is a certification program for downloadable software, which demonstrates informed consumer choice, doesn&#8217;t exhibit surreptitious activities, and is distributed in a responsible manner. A seal at the point of download reassures consumers and a whitelist elevates certified software for advertisers and distributors.</p>
<p>We are talking to Mozilla about partnering in the &#8220;review&#8221; process but I dont know where that discussion is at the moment. We did meet with them at the show.</p>
<p>If you know of any companies that may benefit from our seal, whitelist and disclosure help&#8212; send them my way!</p>
<p><a href="http://www.truste.org/trusteddownload.php" rel="nofollow">http://www.truste.org/trusteddownload.php</a> </p>
<p>Cheers, Mike</p>
<p>Michael Martello<br />
Sales<br />
TRUSTe<br />
55 2nd St<br />
San Francisco, Ca 94105</p>
<p>415.520.3435<br />
<a href="mailto:michaelm@truste.com">michaelm@truste.com</a></p>
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	<item>
		<title>By: Pogovor &#187; Tidbits from Brian King&#8217;s life &#187; Blog Archive &#187; Inaugural Add-on-Con Report</title>
		<link>http://brian.kingsonline.net/talk/2008/12/slides-from-add-on-con/comment-page-1/#comment-180026</link>
		<dc:creator>Pogovor &#187; Tidbits from Brian King&#8217;s life &#187; Blog Archive &#187; Inaugural Add-on-Con Report</dc:creator>
		<pubDate>Fri, 12 Dec 2008 23:37:05 +0000</pubDate>
		<guid isPermaLink="false">http://brian.kingsonline.net/talk/?p=352#comment-180026</guid>
		<description>[...] from Brian King&#8217;s life      &#171; Slides from Add-on-Con   Inaugural Add-on-Con [...]</description>
		<content:encoded><![CDATA[<p>[...] from Brian King&#8217;s life      &laquo; Slides from Add-on-Con   Inaugural Add-on-Con [...]</p>
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		<title>By: MarshalSandler.com &#187; Add-on-Con</title>
		<link>http://brian.kingsonline.net/talk/2008/12/slides-from-add-on-con/comment-page-1/#comment-179975</link>
		<dc:creator>MarshalSandler.com &#187; Add-on-Con</dc:creator>
		<pubDate>Fri, 12 Dec 2008 00:17:34 +0000</pubDate>
		<guid isPermaLink="false">http://brian.kingsonline.net/talk/?p=352#comment-179975</guid>
		<description>[...] Slides from Add-on-Con [...]</description>
		<content:encoded><![CDATA[<p>[...] Slides from Add-on-Con [...]</p>
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		<title>By: that&#8217;s whacked &#187; Blog Archive &#187; Add-on-Con &#38; Mozilla&#8217;s Open House</title>
		<link>http://brian.kingsonline.net/talk/2008/12/slides-from-add-on-con/comment-page-1/#comment-179974</link>
		<dc:creator>that&#8217;s whacked &#187; Blog Archive &#187; Add-on-Con &#38; Mozilla&#8217;s Open House</dc:creator>
		<pubDate>Fri, 12 Dec 2008 00:07:58 +0000</pubDate>
		<guid isPermaLink="false">http://brian.kingsonline.net/talk/?p=352#comment-179974</guid>
		<description>[...] was spent at the first annual Add-on-Con. I watched the opening keynote panel, Brian King&#8217;s talk, Mark Finkle&#8217;s talk, the panel on cross-platform add-on development, and the lightning talks. [...]</description>
		<content:encoded><![CDATA[<p>[...] was spent at the first annual Add-on-Con. I watched the opening keynote panel, Brian King&#8217;s talk, Mark Finkle&#8217;s talk, the panel on cross-platform add-on development, and the lightning talks. [...]</p>
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