Here are the slides from my talk at Add-on-Con. Fantastic to see some of the great things that people are doing and how businesses are being built or complimented with add-ons. I’ll be writing more about it after it is wrapped, but in the meantime you can follow my twitter stream to get frequent updates of what is going on.
Other formats (coming soon):
- PDF
- PPT
Thanks to all who attended.

[...] was spent at the first annual Add-on-Con. I watched the opening keynote panel, Brian King’s talk, Mark Finkle’s talk, the panel on cross-platform add-on development, and the lightning talks. [...]
[...] Slides from Add-on-Con [...]
[...] from Brian King’s life « Slides from Add-on-Con Inaugural Add-on-Con [...]
Hi Brian,
I work for http://www.truste.com and attended your session at the AddonCon Thursday. Not sure if you are familiar with TRUSTe? However, I work in The Trusted Download Program. TDP is a certification program for downloadable software, which demonstrates informed consumer choice, doesn’t exhibit surreptitious activities, and is distributed in a responsible manner. A seal at the point of download reassures consumers and a whitelist elevates certified software for advertisers and distributors.
We are talking to Mozilla about partnering in the “review” process but I dont know where that discussion is at the moment. We did meet with them at the show.
If you know of any companies that may benefit from our seal, whitelist and disclosure help— send them my way!
http://www.truste.org/trusteddownload.php
Cheers, Mike
Michael Martello
Sales
TRUSTe
55 2nd St
San Francisco, Ca 94105
415.520.3435
michaelm@truste.com