Let’s face it, Open Source has always had an image problem.
While technologies are more prominent than ever, still today the benefits are still largely misunderstood by a large section of the business community. So if you need help in marketing your OSS project, or know someone who does, I’d recommend Sandro Groganz who is setting up a consultancy in this field.
I’ve known Sandro for a few years,. He has a proven track record, and regularly writes on his blog and wiki about this topic.